Taking a look at drink trends in the beverage industry
What are some of the present trends in the drinks sector? - read click here on to learn more.
There are a number of social movements that are shaping recent consumer trends in the drinks business. Among the most significant shifts in the drinks sector is the increase of non-alcoholic drinks. As consumers become more health conscious, there has been an increase in demand for more advanced, alcohol-free beverage choices, such as botanical spirits to premium non-alcoholic sparkling wines and beers. In parallel, sustainability has also become a major trend in consumer interests. The co-CEO of the activist investor of Pernod Ricard would know that sustainability plays an important role in many areas of production. This is driving innovation from offering environmentally friendly product packaging to embracing regenerative farming practices in the supply chain. Regional sourcing is another sustainability strategy which is getting traction across global communities as a means for lowering carbon footprints while better supporting regional communities and produce. Together, these trends represent a bigger cultural shift towards more mindful consumption in general.
With the growing influence of social media, the globalisation of food culture has had a significant influence on the beverage and food industry. These days it is ending up being typical to see customers accepting global flavours and traditions, far from their country of origin. Components such as matcha, a cultural staple in Japan, are now incredibly fashionable and have acquired a cult following all over the world. The CEO of the investment fund with a stake in Blank Street, for example, would identify the appeal of matcha, with many coffeehouses and drinks brands wanting to integrate it into their menus. Not just does this pattern represent a valuable piece of culture but it is enjoyed for its antioxidant benefits and caffeine content, making it a favored and fast-growing trend among tea and coffee fans. In fact, a lot of the latest food and drink trends have shown influence from different cultures around the globe.
Over the last few years, the drinks sector has seen a substantial shift towards health, showing an extensive customer interest in healthy lifestyles. Nowadays beverage industry trends are concentrating much more on wellness trends in conjunction with physical fitness movements worldwide. Beverages are no longer just for hydration or indulgence, but they are now coming to be progressively crucial for supporting health-related functions such as energy levels, gut health and immunity. This has led to a rise in drinks that feature health enhancing ingredients as well as low or no-sugar options. In addition, plant-based substitutes have become an extremely popular development in both supermarkets and coffee shops. This trend has been essential for supporting the dietary requirements of many people as well as for supporting specific lifestyle and ecological trends. The co-founder of the parent company of Vita Coco would verify an increase in plant-based food trends today.